

HOOC - Eco Fish Bait
Made from fish and shellfish by-products, enriched with nutrient-rich seaweed, HOOC offers superior performance with every cast. Say goodbye to messy baiting and harmful plastics—embrace a sustainable approach that’s as good for the planet as it is for your
fishing.
Let customers speak for us
from 12 reviewsOn my first attempt using the Hooc bait, I caught one of my biggest snapper of this summer! Super easy to use.
Really enjoyed testing this bait out over the Easter break. The great thing is it works & we were easily catching bluecod off it. Not only does it work, but best result is not having to contend with smelly & messy squid in the boat!!’.
Top work Hooc,…..will recommend your product to other fishing mates!
Used HOOC blue cod fishing in the Pelorus Sound and caught half a dozen monster blue cod in a short space of time. The biggest was 44cm!
No stinky squid hands and a clean boat afterwards is a bonus.
Bit strange at first to what we are used to use we caught our feed just under a hour , but saying that, you can't promise anything when you go fishing, but every little thing helps our chances, time will tell
Was slightly skeptical but it worked well. Loved that there was no stinky squid bait mess and we had no shortage of bites (and fish landed). I’m converted and will never use squid bait again.
Your product arrived very quickly and is well packaged in an easy to open box . I ordered 3 boxes and have given one to my son to try and another to a friend to try . We have all had good results ., I partially like the no mess to clean up when am done fishing . For sure we will order more
Fish love it ,,, true story I got a Blue Cod on it in Auckland Harbour
Looks great and it smells like mussels so I'm sure its going to work real well.
seem to work catches fish, that is all you can ask
Smells like bait
I love this product, how easy it is to use, how clean it is and hassle free. plus sustainable, no plastic and environmental friendly.
Love, love, love this bait. Doesn't smell and isn't slimey so super easy to put on the hook. The kids love it. And no more plastic bags of bait sitting in our freezer. Once you have been "hooc'd" you won't go back to any other type of bait.
Frequently Asked Questions
Why should I choose HOOC Fish Bait for saltwater fishing?
HOOC Fish Bait is specifically formulated for saltwater fishing, offering superior attraction and retention to catch a wide range of saltwater species. Unlike traditional baits, HOOC is made without harmful plastics, making it safer for our oceans and marine life. With HOOC, you get a reliable and eco-friendly option that enhances your fishing experience without the mess. You can leave on the boat for the spear of the moment fishing. No more stinky bait, HOOC is easy to hook on and mess free.
Is HOOC Fish Bait environmentally friendly?
Absolutely! HOOC Fish Bait is crafted from a blend of fish and shellfish by-products, along with other natural ingredients. It is 100% plastic-free and made from recyclable materials, and we also use soy-based inks. Being shelf stable also means NO frozen freight or storage. This ensures minimal environmental impact, aligning with sustainable fishing practices. By choosing HOOC, you are making a small choice that can have a big positive impact on the environment and protecting our water for the generations to come.
Does HOOC Fish Bait require refrigeration?
No, HOOC Fish Bait is shelf-stable and does not require refrigeration. It maintains its effectiveness and quality when stored at room temperature, making it convenient for anglers to carry and store without the need for special handling. Even better, HOOC fits in the cup holder on your boat!
How easy is it to use HOOC Fish Bait for saltwater fishing?
HOOC Fish Bait is designed for ease of use. Warning… Kids have been used in the making of this product!!!!It is easy to handle with no mess or fuss, and its "Easy Hook" design allows for quick and secure attachment to your hook, so kids can apply it from the comfort of the wharf or kayak. This means you can spend more time fishing and less time preparing your bait.
Is HOOC Fish Bait suitable for all types of saltwater fish?
Yes, HOOC Fish Bait is versatile and effective for a wide range of saltwater fish species. Its unique formulation attracts various fish, from smaller species like snapper to larger game fish. Whether you're fishing from a boat, pier, or shoreline, HOOC has you covered.
What makes HOOC Fish Bait different from other saltwater baits?
HOOC Fish Bait stands out due to its eco-friendly composition and practical design inspiration. Unlike all the other baits that contain plastics or require special storage conditions, HOOC is completely plastic-free, shelf-stable, and easy to handle. Plus, it is 100% New Zealand owned and operated, ensuring quality and sustainability.
How does using HOOC Fish Bait contribute to sustainability?
By using HOOC Fish Bait, you are supporting sustainable fishing practices. Our bait is made from recyclable materials and soy-based inks, reducing our environmental impact. This small choice can significantly impact the health of our oceans and marine ecosystems.
Where is HOOC Fish Bait produced?
HOOC Fish Bait is proudly produced in New Zealand. As a 100% New Zealand owned and operated company, we are committed to maintaining high-quality standards and supporting local communities.

Join the movement for cleaner, greener waters.
Protecting the oceans of NZ
HOOC is committed to environmental sustainability.
Our containers are made from cardboard instead of plastic, thereby significantly reducing the pollution and waste associated with plastic production and disposal. Plastic pollution is a major threat to our oceans, with millions of tons of plastic waste entering marine ecosystems every year, harming marine life and disrupting natural processes. Additionally cardboard is biodegradable and can be easily recycled, unlike many plastics that persist in the environment for hundreds of years.
And since HOOC's products are shelf stable they do not require refrigeration, this also saves on energy consumption and reduces the carbon footprint associated with cold storage and logistics.
Shelf Stable / No Mess
HOOC's shelf-stable products offer a level of convenience that frozen options simply can't match.
Unlike frozen squid, which requires refrigeration or freezing and can create a smelly mess as it thaws, HOOC products are ready
to use at any moment without any need for special storage. This makes them perfect for spontaneous fishing trips or long days on the water.
Can Be Stored on the Boat in the Cup Holder
The Chilly Bin can be Kept for Cold Beers, Not Stinky Squid
No Need to Wash Down the Boat to Get Rid of the Smelly, Slimy Squid Bait
By choosing HOOC, you make fishing trips more
fun and hassle-free, with a fresh-smelling boat, cold drinks in the chilly bin, and less time spent on cleanup.
Enjoy the convenience and thank us later!
Get HOOC’d today and experience the future of fishing!
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