
Why HOOC?
Protecting the oceans of NZ
HOOC is committed to environmental sustainability.
Our containers are made from cardboard instead of plastic, thereby significantly reducing the pollution and waste associated with plastic production and disposal. Plastic pollution is a major threat to our oceans, with millions of tons of plastic waste entering marine ecosystems every year, harming marine life and disrupting natural processes. Additionally cardboard is biodegradable and can be easily recycled, unlike many plastics that persist in the environment for hundreds of years.
And since HOOC's products are shelf stable they do not require refrigeration, this also saves on energy consumption and reduces the carbon footprint associated with cold storage and logistics.
HOOC's shelf-stable products makes fishing more convenient
Now the Chilly Bin Can Be Kept for Cold Beers, Not Stinky Squid: With HOOC products, you no longer have to dedicate your chilly bin (cooler) to storing frozen squid bait. Instead, you can keep it for cold beers and refreshments, making your time on the water more enjoyable. Say goodbye to the days of opening your chilly bin only to be greeted by the unpleasant smell of thawing squid.
Thank Us Later When You Don’t Have to Wash Down the Boat to Get Rid of the Smelly, Slimy Squid Bait: HOOC's easy-to-use, mess-free bait means less cleanup at the end of your fishing trip. No more scrubbing down your boat to remove the lingering stench and slime of traditional bait. With HOOC, your boat stays cleaner, and you spend less time on maintenance and more time relaxing after a successful day on the water.
By choosing HOOC, you make fishing trips more fun and hassle-free, with a fresh-smelling boat, cold drinks in the chilly bin, and less time spent on cleanup. Enjoy the convenience and thank us later!
Compact and convenient design fits perfectly in a boat's cup holder
One of the standout features of HOOC's packaging is its compact and convenient design, which fits perfectly in a boat's cup holder. This easy access ensures that your bait is always within arm's reach, allowing for quick re-baiting without the hassle of digging through coolers or storage bins. This is particularly advantageous during fishing when you need to stay focused on the water and your gear. The ability to store HOOC products in a cup holder on the boat also keeps your deck clutter-free, enhancing safety and organization on board.

1% of HOOC sales goes to support Sustainable Coastlines...
and their mission to bring people together to reduce plastic pollution and other litter to protect the moana we all love.